contact us
Market Intelligence Sales

Research & Competitive Intelligence

Keep market intelligence current, sourced and actionable.

Combine authorised external sources with structured monitoring to produce recurring briefings, traceable alerts and faster first drafts of market analysis. People retain responsibility for assessing relevance and strategic decisions.

Illustrative competitive intelligence queue with source-linked updates awaiting analyst review.
Illustrative competitive intelligence queue with source-linked updates awaiting analyst review.

Potential business benefits

Reduce manual research preparation

Assemble source-linked briefings from selected topics.

Spot changes systematically

Monitor selected sources and topics at an agreed schedule.

Make findings verifiable

Deliver cited briefs with uncertainties visible.

Illustrative impact - example only

Reduce manual research preparation

Briefs prepared per month
10
Preparation time saved per brief
3 hours

Illustrative calculation 10 x 3 = 30 hours a month

In this hypothetical month, 30 hours could be redirected to analyst review and interpretation.

Illustrative scenario, not a measured client result or guarantee. Actual outcomes depend on scope, data, controls and adoption.

What we would measure

Spot changes systematically

  • Material signals found
  • Detection lag against the agreed schedule
  • False alerts

Measurement approach only - not a measured client result or guarantee. Measures and baseline are agreed with you during discovery.

What we would measure

Make findings verifiable

  • Source availability
  • Citation coverage
  • Reviewer corrections

Measurement approach only - not a measured client result or guarantee. Measures and baseline are agreed with you during discovery.

Typical applications

  • Summarise competitor activity
  • Prepare source-linked market briefs
  • Maintain regulatory watch lists
  • Track product and leadership changes
  • Build account intelligence and comparison tables

Potential extensions, scoped separately

  • Competitive battle cards for sales teams
  • Event-triggered briefings in addition to scheduled ones

How it works

  1. Select sources

    Agree the questions and the sources to follow.

  2. Retrieve and monitor

    Collect updates on an agreed schedule.

  3. Summarise with citations

    Draft briefs that link to each source.

  4. Analyst review

    An analyst reviews and shares.

Designed to work within your controls

Integration & permissions

Respect source rights and availability; use authorised sources only.

Fact and analysis separated

Source facts are kept apart from analysis; no automated trading or strategic decisions.

Monitoring & handover

Log sources, alerts and reviewer edits for each brief.

Make recurring research more useful.

Bring the questions and sources your team follows. In a 30-minute discussion we look at how it could work in your environment.