Challenge
Customer teams started from very different skill levels; one-size training would miss most of them.
FMCG Customer-Team Data Literacy Program
Three training tiers, from report viewers to pro users.
A structured programme for a leading FMCG company's customer teams, tailored to each user level and to the company's actual data estate.
Programme structure
- 01Report ViewersRun pre-built reports and apply filters
- 02Medium UsersCreate custom reports from existing datasets
- 03Pro UsersWarehouse architecture, data domains and SQL
Each tier builds on the previous one.
Delivered
Three tiers - Report Viewers, Medium Users and Pro Users - each building on the previous one.
Business value
More self-sufficient report users and less dependency on centralized IT.
Challenge
A leading FMCG company wanted to enhance data literacy across its customer teams. Different teams had different starting points - some users only needed to read pre-built reports, others wanted to build their own, and a few were ready to go deeper into the warehouse architecture. A one-size training would miss most of them. The company needed a tiered program that meets each user level where they are, raising the floor without overwhelming anyone.
Approach
We designed a structured training program with three distinct levels, each tailored to a different user skill level:
- Report Viewers
- Medium Users
- Pro Users
Each tier built on the previous one, so users could progress as their needs grew. Materials were tailored to the company's actual data estate - naming conventions, domain structure, and reporting patterns - so training translated directly into day-to-day work.
Three tiers, one progression
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Tier 01
Report Viewers
Report Viewers - empowered users to run pre-built reports and apply filters through both native report interfaces and Power BI. Practical, hands-on, focused on confidence with the existing reporting estate.
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Tier 02
Medium Users
Medium Users - enabled participants to create custom reports using existing datasets, blending in their own data to drive deeper insights. Mix of dataset literacy and Power BI authoring techniques.
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Tier 03
Pro Users
Pro Users - delivered in-depth training on warehouse architecture, naming conventions, data domains, and SQL best practices, fostering self-sufficiency and advanced report development.
Outcomes
Qualitative programme outcomes; no measured figures are claimed.
Enhanced data interpretation: participants now translate raw numbers into actionable insights
Increased self-sufficiency: customer teams build and modify their own reports, reducing dependency on centralized IT
Operational efficiency: streamlined reporting process across all user levels
Quicker decision-making thanks to reduced data-request lead times
Cornerstone of the company's broader digital transformation - culture of data-driven decision-making
Technology
Power BI
SQL
Data warehousing principles
Reporting & BI tools
Solution areas: Data Foundations
