FMCG Customer-Team Data Literacy Program

Challenge

A leading FMCG company wanted to enhance data literacy across its customer teams. Different teams had different starting points — some users only needed to read pre-built reports, others wanted to build their own, and a few were ready to go deeper into the warehouse architecture. A one-size training would miss most of them. The company needed a tiered program that meets each user level where they are, raising the floor without overwhelming anyone.

Approach

We designed a structured training program with three distinct levels, each tailored to a different user skill level:

• Report Viewers — empowered users to run pre-built reports and apply filters through both native report interfaces and Power BI. Practical, hands-on, focused on confidence with the existing reporting estate.
• Medium Users — enabled participants to create custom reports using existing datasets, blending in their own data to drive deeper insights. Mix of dataset literacy and Power BI authoring techniques.
• Pro Users — delivered in-depth training on warehouse architecture, naming conventions, data domains, and SQL best practices, fostering self-sufficiency and advanced report development.

Each tier built on the previous one, so users could progress as their needs grew. Materials were tailored to the company's actual data estate — naming conventions, domain structure, and reporting patterns — so training translated directly into day-to-day work.

Outcomes

• Enhanced data interpretation: participants now translate raw numbers into actionable insights
• Increased self-sufficiency: customer teams build and modify their own reports, reducing dependency on centralized IT
• Operational efficiency: streamlined reporting process across all user levels
• Quicker decision-making thanks to reduced data-request lead times
• Cornerstone of the company's broader digital transformation — culture of data-driven decision-making

Technology