Market Share Cockpit on Nielsen/IQVIA

Challenge

Sell-out data from Nielsen and IQVIA arrived in different structures, aligned to external market hierarchies that didn't match the company's internal master data and ERP categories. Comparing market share against internal sales required reconciling category, channel, and regional definitions across systems — manually, every reporting cycle. Insights took days; decisions waited.

Approach

We built a market share analysis platform consolidating Nielsen and IQVIA sell-out data with internal ERP reporting. The platform aligns external market hierarchies with internal master data across channels, categories, and regions — enabling like-for-like comparison and growth decomposition with full data lineage.

Automated data quality checks ensure consistency across reporting levels. Hierarchical transformations preserve the granularity needed for both market-level and SKU-level analysis.

Outcomes

• Unified market view consolidating external research data with internal sales
• Aligned market hierarchies with internal master data
• Growth decomposition and like-for-like market share tracking
• Automated data quality checks and full lineage
• Foundation for confident commercial decision-making

Technology